Yesterday, large parts of the country experienced a major Verizon service outage.
No warning.
No clear explanation yet.
Just phones that didn’t work when people expected them to.
Now, heading into this weekend, many households are being told they may be snowed in.
That combination — loss of communication followed by severe weather — is exactly why the phrase “storm ready” needs to be handled honestly.
Not emotionally.
Not as a sales hook.
Just real.
For a lot of people, the outage wasn’t just inconvenient.
It exposed assumptions:
• “My phone will always work.”
• “I can always call someone.”
• “Information will always be available.”
• “Help is one tap away.”
Yesterday showed how thin that layer really is.
Storm readiness starts where assumptions end.
Storm readiness means asking:
• What happens if cell service is unreliable or gone?
• How do we get information?
• How do we check on family?
• How do we coordinate locally?
If your entire plan depends on your phone working, it’s incomplete.
Snow, ice, and wind don’t just knock out power.
They stop movement.
Storm-ready households plan for:
• Limited travel
• Delayed services
• Supply interruptions
• Being home longer than expected
Food, water, heat, and power decisions are based on time, not convenience.
Solar, generators, and batteries all behave differently in winter storms.
Being storm ready means understanding:
• Solar production may be reduced
• Batteries are finite
• Generators require fuel and access
• Heating loads spike when power matters most
Prepared households plan for essential loads only, not normal life.
Yesterday reminded us that centralized systems fail quietly — until they don’t.
Storm readiness looks like:
• Redundancy where it matters
• Simplicity where it counts
• Fewer all-or-nothing dependencies
Not more tech.
Better planning.
It does not mean panic-buying equipment.
Gear without understanding creates false confidence.
It does not mean expecting miracles from systems.
Weather sets the rules.
It does not mean fear-driven decisions.
Those rarely age well.
Not:
• “Do I have solar?”
• “Do I have a generator?”
• “Do I have batteries?”
But:
“If things go quiet for a few days — are we steady?”
That’s the measure.
We still don’t know what caused yesterday’s outage.
That uncertainty is the lesson.
Storm readiness isn’t about predicting the next failure.
It’s about staying calm when something unexpected happens.
Households that plan for boring resilience don’t scramble.
They adjust.
That’s not fear.
That’s stewardship.
If you want to talk through what storm ready realistically looks like for your home — power, communication, and expectations — we’re always willing to walk it with you.
No pressure.
No urgency.
Just clarity.